Place Details

North Ave Fond du Lac Marketplace BID

2347 W Fond Du Lac Ave
Milwaukee,  WI 53206

Phone: (414) 265-2242

North Ave Fond du Lac Marketplace BID

Designated Wisconsin Main Street Community

In July of 2013, the Marketplace Business Improvement District #32 was designated Main Street Status by the State of Wisconsin. The Main Street Program is a project of the National Trust for Historic Preservation and is the only private non Profit chartered by Congress to encourage public participation in the preservation of historic sites and buildings. Closer to home in Wisconsin WEDC (Wisconsin Economic Development Corporation) manages the program. The Marketplace BID went through a challenging and thorough application process to become designated by the State as Main Street.

In the years past communities our Main Street as economic engines. They were intended to be the center for development, vitality and lifeblood for neighborhoods and commercial corridors. However, suburban sprawl, big box retailers and financial disinvestments in the heart of some of our urban abd rural districs left business corridor in shabby and many times blighted condiitions. The financial crisis made it even worse, because all eyes, attention and resources were on Wall Street. Our Main Streets suffered even more.

Why is now the time and Main Street is such a big deal to us? The Main Street Program comes with some success history and Technical assets that we want to utilze in the Marketplace BID. First, the model is a proven success model with a Four Point Approach that utilizees a comprehensive and collaborative strategy to address the communit needs. The four points are: Organization- this approach engages community stakeholders to recruit volunteers, fundraise and promote the program. Economic Restructering is charged with studying and understanding thre market, looking at business retention and business recruitment, and helping to develop real estate. The Design Approach is focused on building and public improvements, signage, visual merchandising and historic preservation and planning. In addition, Promotions utilize volunteers for corridor image development, special events, business promotions and tourism development.

The holistic models make up the success of the program, the outcomes is more jobs and revitalized community. This is why the Marketplace BID is excited to be selelcted as a Main Street. We still need volunteers and committee members. Please consider joining us.

North Avenue and Fond du Lac Marketplace Business Improvement District #32

Advancing Economic and Environmental Innovations

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Founded: 2004

Categories: Community & Government


Mon: 9:00 am - 3:00 pm
Tue: 9:00 am - 3:00 pm
Wed: 9:00 am - 3:00 pm
Thu: 9:00 am - 3:00 pm
Fri: 9:00 am - 3:00 pm

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